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The Guy’s Guide to Buying Lingerie (Without Breaking a Sweat)

Well, all of a sudden it’s the end of January, and that means Valentine’s Day is coming. Yes, the pressure is real. The good news? Most women genuinely love receiving beautiful lingerie that makes them feel confident, comfortable, and undeniably gorgeous. The less good news? Walking into a heavily perfumed lingerie store, feeling wildly out of place, while sales associates clock your panic from across the room… no one needs that!

Relax. Online shopping has your back. Follow this simple guide, and you’ll end up with a gift that melts her and not you!

Photo by Loe Moshkovska on Pexels.com

Step One: Remember Who the Gift is For

This one matters for sure. You’re buying HER a present, not fulfilling a fantasy wishlist (unless it’s hers!). That means skipping pieces that are missing fabric in critical areas, completely sheer, or loaded with straps, chains, and hardware (FYI, chains are… not exactly lounge-friendly).

When she feels good in what she’s wearing, she looks even better. Confidence does that. And bonus: when lingerie is comfortable and beautiful, she’ll wear it again and again, not just for Valentine’s Day. That’s a true win-win.

Set your Valentine’s heart aflutter in Julianna Rae’s fine lingerie. 100% silk and delicate embroidered lace designs stand out on every item we make. Clockwise: Serenade Silk Chemise with Moonlight Serenade Silk Short Robe (sold separately) both in the color alabaster, Silk Tresor Chemise in the color Whisper, Sofia Silk Long Nightgown in the color Roca, and Silk Full Bra, Lace Boy Short from the Le Tresor collection. Photos: juliannarae.store

Step Two: What To Choose (It’s Easier Than You Think)

Choice really is a beautiful thing, until it isn’t. Luckily, there’s a foolproof way to narrow it down.

If this is your first time buying her lingerie (or your first time in a while), you can’t go wrong with a chemise (a short nightgown) or a full-length paired with a matching robe. Look for luxurious fabrics like silk or smooth cotton sateen. These fabrics drape beautifully, skim the body, and instantly elevate how she looks and how she feels.

Feeling a little bolder? A camisole and matching tap pant or panty is a confident step up. These pieces are alluring without crossing into “Where’s the rest of it?” territory.

Finish strong by choosing her favorite color, and you’re set.

So many romantic colors to choose from! You may have your fave but taking time and picking HER fave will make you a Valentine STAR! Images clockwise: Indulgence Silk Short Chemise in the color Allure, Silk Full Bra and Silk Tanga Panty in the color Water from the Le Tresor Collection, Indulgence Silk Bikini and Silk Full Bra from the Indulgence Collection. Photos: juliannarae.store

Step Three: Diffusing the Size Bomb 

Good news first… our pieces come in XS – XXL. That’s already solid odds.

But, if you want to improve your chances of getting her the perfect fit even more, here’s the insider move: Take a quick look in her closet and find two things, a pair of jeans and a button-front shirt. Note the sizes and use our size chart as your guide.

For chemises, gowns, or robes, go with the larger of the two sizes (this is the largest common denominator rule). For camisoles and panties, match the top size to the shirt and the bottom size to the jeans. Simple. Strategic. Effective.

So many romantic styles and collections! Images clockwise: Le Tresor Silk Chemise in the color Whisper, Silk Full Bra, Indulgence Silk Thong, both in the color Voluta, Serenade Silk Chemise in the color Serenade, Silk Camisole and Tap Pants (sold separately) in the color Night. Photos: juliannarae.store

So that’s it! You are now officially equipped to choose lingerie that makes her feel beautiful, confident, and truly seen. And, if you want a second opinion? Call us! We love to help. Our team is knowledgeable, honest, and has impeccable taste! Now get going and make her day (and night)! Stay warm out there and we’ll see you in the next blog!

Deb Fries works with the Julianna Rae team to offer the best shopping experience for quality silk and cotton sleepwear while also writing for the blog at juliannarae.store.